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Today's younger retail customers, including the all-important millennial generation of customers, have come of age lacking the sense of limitations in commerce that their elders have long been forced to accepted. They don’t believe that commerce needs to take place on one channel or operating system (on a desktop browser running Chrome, for example) to the exclusion of another (a tablet running Safari). They will be sure to Yelp your business a new one if you don’t honor your online pricin...
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